Witness this glowing review of Kick-Ass, a comic book movie so blatantly contemptuous of it's target audience it doesn't even bother to hide it:
There were two things I knew coming out of the movie “Kick-Ass”: that I loved it, and that it was going to be one of those movies that really divides people.
Uh, well, not really. Popular consensus seems to have met oh-so-controversial Kick-Ass with a gigantic yawn. More people went to How To Train Your Dragon and that piece of CGI fluff has been in the theaters for four fucking weeks.
The plain fact is that Kick-Ass is simply another comic book movie that wears it's contempt for it's audience on it's sleeve. That it features some kiddie gore-porn in the form of Chloë Moretz as a violent 11 year old "superhero" just shows how far western comic books are behind Japanese anime. (And, yes, they're comic books. The term "graphic novel" was invented by marketing firms to give a thin veneer of legitimacy to six issue compilation comics that their target fanboy demographic might otherwise balk at wasting money on.)
Reading Amanda Pander's blitherings about the film reveals her basic ignorance of the fact that male adolescent revenge fantasy (with generous amounts of homoerotic undertone) has formed the basis of superhero comic books since their invention. The pimply teenage boys who are comic book movie's target audience don't go to them because they appreciate complexity of visual storytelling or the nuances of cinema. They go so they can grope themselves beneath their popcorn boxes while watching muscular spandex-clad men commit horrendous acts of violence. The reason Kick-Ass did so poorly amongst it's target demographic has more to do with the fact that it did not feature the above mentioned muscular spandex-clad men, but rather a spandex-clad little girl - and your average fanboy is already sexually confused as it is. No way are they going to know what to make of that.
However, I predict that Kick-Ass will do boffo box office amongst Japanese business men.